B2B Marketing Manager
Possible
Sponsorship likelihood
This job is eligible only on a shortage list. Likely if it's SOC 2432
£41,700
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 3554 is an eligible occupation, but we are only 52% sure that is the right code. VMA Group is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 52% match
- Likely 2432 (Marketing and commercial managers) · 43% match
Ask VMA Group what the duties are.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 Clears | £41,700 Clears | £41,700 Clears | £41,700 Clears |
2432 Marketing and commercial managers Also possible | £35,000 Clears | £40,000 Clears | £45,100 Clears | £50,100 Clears |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
B2B Marketing Manager
Exclusive opportunity to join a leading UK telecoms business as it continues to grow its B2B offering across connectivity, communications and managed services.
The B2B Marketing Manager will lead the development and delivery of integrated marketing activity, generating qualified demand, strengthening brand awareness and supporting sustainable revenue growth. Working closely with Sales, Commercial and Proposition teams, the role will combine demand generation, ABM, proposition marketing, thought leadership and sales enablement.
Hybrid working – 3 days in Oxfordshire office, 2 from home
Key Responsibilities
- Develop and deliver the B2B marketing strategy aligned to commercial objectives, revenue targets and growth priorities.
- Lead integrated demand generation campaigns across digital, content, events, webinars, direct marketing, partnerships and ABM.
- Build targeted account and sector campaigns to generate qualified opportunities and support priority customer acquisition.
- Partner with Commercial and Proposition teams to develop go-to-market strategies for new products, services and solutions.
- Create compelling proposition messaging, customer value propositions and campaign materials that clearly communicate competitive differentiation.
- Develop sales enablement materials including presentations, case studies, proposition guides, sales playbooks and competitive content.
- Work closely with Sales to improve lead qualification, pipeline development and conversion of marketing-generated opportunities.
- Develop thought leadership and content programmes that strengthen market credibility and position the business as a trusted connectivity and technology partner.
- Use customer insight, market intelligence and commercial data to improve campaign targeting, personalisation and effectiveness.
- Embed a test-and-learn approach across campaigns, messaging and customer journeys, using performance data to continually improve marketing ROI.
Skills & Experience
- Strong B2B marketing experience, ideally gained within telecoms, technology, connectivity, managed services or a related B2B environment.
- Proven experience delivering demand generation campaigns that create measurable pipeline and commercial results.
- Strong understanding of account-based marketing, proposition marketing, content marketing and sales enablement.
- Experience developing and launching B2B propositions and go-to-market campaigns.
- Commercial mindset with the ability to translate customer and market insight into effective marketing activity.
- Strong content and messaging capability, with experience developing thought leadership, customer case studies and sales collateral.
- Knowledge of CRM, marketing automation, digital marketing and campaign analytics.
- Strong stakeholder management skills with the ability to operate effectively across a commercially focused organisation.
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [email protected]
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
This description is the source posting as it read when we added it. We are not affiliated with VMA Group, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
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About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. VMA Group holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.