Customer Lifecycle Marketing Manager
Possible
Sponsorship likelihood
This job is eligible only on a shortage list. Likely if it's SOC 2432
£60,000 – £70,000 / year
Salary
Above P75 for SOC 3554
£41,700
Going rate
Offer clears by 1.4×
This role may qualify for a Skilled Worker visa
SOC 3554 is an eligible occupation, but we are only 56% sure that is the right code. VMA Group is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 56% match
- Likely 2432 (Marketing and commercial managers) · 39% match
Ask VMA Group what the duties are.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 Clears | £41,700 Clears | £41,700 Clears | £41,700 Clears |
2432 Marketing and commercial managers Also possible | £35,000 Clears | £40,000 Clears | £45,100 Clears | £50,100 Clears |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
Customer Lifecycle Marketing Manager
Exclusive opportunity to join a growing telecoms business as Customer Lifecycle Marketing Manager, taking ownership of customer engagement across the full lifecycle and helping maximise Customer Lifetime Value.
This is a commercially focused role responsible for developing personalised customer journeys, CRM communications and marketing automation across onboarding, retention, re-contracting, upsell, advocacy and win-back. Working closely with Customer Services, Commercial, Insight and Digital teams, you will use customer data and behavioural insight to create increasingly relevant and effective engagement.
Hybrid working – 3 days in Oxfordshire office, 2 from home
Key Responsibilities
- Develop and deliver the customer lifecycle marketing strategy, supporting retention, engagement, loyalty and Customer Lifetime Value.
- Design and optimise personalised customer journeys across onboarding, activation, product education, retention, re-contracting, win-back and advocacy.
- Own customer communications across the lifecycle, ensuring messaging is timely, relevant, customer-centric and commercially effective.
- Develop programmes to increase retention, product adoption, upgrades, cross-sell and re-contracting.
- Work closely with Insight and Commercial teams to use segmentation, behavioural data and predictive analytics to improve customer targeting and personalisation.
- Develop Next Best Action capabilities, using customer behaviour, lifecycle triggers and propensity modelling to determine the most relevant customer interaction.
- Build automated and trigger-based CRM journeys that respond intelligently to customer behaviour and key lifecycle events.
- Develop customer loyalty, referral and advocacy programmes that strengthen retention and encourage customer recommendations.
- Embed a structured test-and-learn approach across customer journeys, messaging, channels, timing and personalisation.
Skills & Experience
- Significant experience in CRM, customer lifecycle marketing, customer engagement or marketing automation, ideally within telecoms or another subscription-based consumer business.
- Strong understanding of customer lifecycle strategy, journey design, segmentation and personalised customer communications.
- Hands-on experience using CRM, marketing automation and campaign management platforms.
- Strong commercial understanding of retention, churn, Customer Lifetime Value, re-contracting, cross-sell and upsell.
- Experience using customer data, behavioural insight and segmentation to develop targeted marketing activity.
- Understanding of automated customer journeys, lifecycle triggers and Next Best Action approaches.
- Experience of customer analytics, propensity modelling or AI-enabled customer engagement would be advantageous.
- Commercially minded, analytical and customer-focused, with the ability to work effectively across Marketing, Commercial, Digital, Insight and Customer Services teams.
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [email protected]
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
This description is the source posting as it read when we added it. We are not affiliated with VMA Group, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Offer £60,000–70,000
- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
Even the bottom of this range, £60,000, beats the market's 75th percentile. VMA Group pays in the top quarter for this occupation.
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About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. VMA Group holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.