Franchise Development Marketing Manager
Possible
Sponsorship likelihood
This employer issued few or no visas recently
Not disclosed
Salary
Not disclosed by employer
£50,100
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 2432 is an eligible occupation, but we are only 52% sure that is the right code. World Options Ltd is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 2432 (Marketing and commercial managers) · 52% match
- Possible 3554 (Advertising and marketing associate professionals) · 40% match
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
2432 Marketing and commercial managers Most likely code | £35,000 | £40,000 | £45,100 | £50,100 |
3554 Advertising and marketing associate professionals Also possible | £33,400 | £41,700 | £41,700 | £41,700 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
About the job - Franchise Development Marketing Manager
At Fortidia we believe that talent, expertise, empathy and ambition drive our success. We base hiring decisions solely on candidate experience and skills. We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Accrington office we are looking for a Franchise Development Marketing Manager to join our dynamic team, to drive lead-generation activities across both digital and direct channels. The focus will be to manage campaigns that generate franchise prospects as leads, through a data-driven approach that informs the further optimisation of campaigns. A key part of the role therefore is nurturing these leads through CRM, working alongside the sales team, to ensure the contact points throughout the sales funnel guide prospects towards conversion.
This role involves managing the media budget for direct and digital marketing channels, segmenting and interpreting data from multiple sources, and creating reports to present to senior stakeholders. This position offers a unique opportunity to contribute to a cohesive marketing strategy across multiple brands, ensuring consistency in messaging and branding. With a focus on generating leads that convert at the lowest CPL/CPA, the Franchise Development Marketing Manager will play a key role in our company's continued growth and success.
Key Responsibilities:
- Lead Generation and Management: Initiate activities across digital and direct channels to capture franchise prospect leads, using analytics and market research. Develop and execute email re-marketing campaigns aimed at re-engaging leads that have shown interest, using personalised content and offers.
- CRM and Sales Collaboration: Work closely with the sales team to develop a structured lead nurturing process, utilising CRM tools to monitor progress and engagement. Strategically design contact points within the sales funnel to smoothly transition prospects towards conversion, leveraging insights from CRM data.
Requirements:
- CRM Expertise: The ideal candidate will have experience with CRM platforms such as HubSpot or other customer relationship management systems, demonstrating a strong ability to manage and utilise these tools for effective lead nurturing and sales collaboration.
- Google Analytics Proficiency: Profound knowledge of Google Analytics is essential for interpreting website traffic, user behaviour, and campaign performance to inform strategic decisions.
- Advertising Platforms: Experience with Google AdWords and Microsoft Advertising (formerly Bing Ads) is important for executing and optimising pay-per-click (PPC) campaigns across search engines to drive targeted traffic and leads.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (minimum 2 years) in CRM management, email marketing, database marketing and digital media campaigns.
What We Offer
- A competitive annual base plus Company MBO
- A vibrant international environment in a continuously growing company.
- Extensive training and development opportunities within the group, including an eLearning platform
- A multicultural organizational structure and team.
About Fortidia
Fortidia is the brand identity of MBE Worldwide S.p.A. - a company headquartered in Italy - and its affiliates. Fortidia is a global commerce enabler for MSMEs and consumers thanks to its platform including brands providing fulfillment, shipping, marketing and print solutions: Mail Boxes Etc. (outside the U.S. and Canada.), World Options, PostNet, PACK & SEND, AlphaGraphics, Multicopy, Kwik Kopy Australia, Print Speak, GEL Proximity and Spedingo. In 2024, its platform - including 3,200+ Business Solutions Centers in 57 countries with over 14,000 associates - served 850k business customers worldwide generating €1.45 bln (US$1.65 bln) of System-wide Gross Revenue.
For more information, visit the Fortidia Group websites:
www.fortidia.com - www.mbeglobal.com - www.mbe.it - www.mbe.es - www.mbe.de - www.mbefrance.fr - www.mbe.pl - www.mbe.pt - www.mbe.co.uk - www.postnet.com - www.packsend.com.au - www.packsend.co.uk - www.worldoptions.com - www.alphagraphics.com - www.multicopy.nl - www.printspeak.com - www.gelproximity.com/en - www.spedingo.com/en - https://kwikkopy.com.au/
This description is the source posting as it read when we added it. We are not affiliated with World Options Ltd, so check their own site for the current details.
Where this offer sits in the market
Marketing and commercial managers (SOC 2432) · UK · ONS ASHE 2025 · basic pay · ~108k in sample- Middle half £40,664–67,912
- Median £53,404
- Going rate £50,100
- Threshold £41,700
- New entrant £35,000–45,100
Similar sponsored roles
See all UK visa jobs- London, England, United Kingdom15 Oct
Senior Global Brand Manager
COLART INTERNATIONAL HOLDINGS LIMITED · London, England, United Kingdom
- London, United Kingdom15 Oct
Staff Digital Marketing Manager
FLAGSTONE GROUP LTD · London, United Kingdom
- Enfield, England, United Kingdom15 Oct
Performance Marketing Manager
MICHAEL PAGE INTERNATIONAL RECRUITMENT LIMITED · Enfield, England, United Kingdom
- Remote - United Kingdom15 Oct
Director, Market Growth Strategy, Molecule to Market (Lab Automation)
Dotmatics Limited · Remote - United Kingdom
- London, England, United Kingdom15 Oct
Growth & Audience Performance Media Lead
NESTEC YORK LTD. · London, England, United Kingdom
- Crawley, England, United Kingdom15 Oct
Growth & Audience Performance Media Lead
NESTEC YORK LTD. · Crawley, England, United Kingdom
About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. World Options Ltd holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2432 going rate of £50,100. New-entrant and shortage discounts can lower it.