Senior Director Account Management
Added 9 Oct · still live
£150,000 / year
Salary
Above P75 for SOC 2494
£46,000
Going rate
Offer clears by 3.3×
This role may qualify for a Skilled Worker visa
SOC 2494 is an eligible occupation, but we are only 49% sure that is the right code. Flywheel is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
This could also be SOC 1132 (Marketing, sales and advertising directors) or SOC 3556 (Sales accounts and business development managers). We read the code off the advert, so it is our best guess, not the employer's.
About the role
Agency
Flywheel
Job Function
Account Management and Growth
Job Subfunction
Sales and Client Operations
Job Description
About the Role
We are seeking an exceptional Senior Director Account Management to build, scale, and lead our Retail Media (RM) Account Management function. Leading a group of Account Managers, this role will be pivotal to bringing the value proposition of an omnichannel RM platform to life for advertisers and their agencies. Under your leadership, Account Management will drive revenue retention and account growth by managing Brand and Performance solutions on participating retailers’ platforms.
This role will require you to earn trust across clients, retailer stakeholders, and agency partners, create endemic and non-endemic playbooks, and ensure advertisers’ continued ROI, across a leading RM tech stack spanning Sponsored Products, video ads, clean room solutions, and generative AI. You will leverage your understanding of the UK media, RM, and ad tech ecosystem within a dynamic scale-up environment.
What You Will Do
ROI and Revenue Delivery
Flywheel
Job Function
Account Management and Growth
Job Subfunction
Sales and Client Operations
Job Description
About the Role
We are seeking an exceptional Senior Director Account Management to build, scale, and lead our Retail Media (RM) Account Management function. Leading a group of Account Managers, this role will be pivotal to bringing the value proposition of an omnichannel RM platform to life for advertisers and their agencies. Under your leadership, Account Management will drive revenue retention and account growth by managing Brand and Performance solutions on participating retailers’ platforms.
This role will require you to earn trust across clients, retailer stakeholders, and agency partners, create endemic and non-endemic playbooks, and ensure advertisers’ continued ROI, across a leading RM tech stack spanning Sponsored Products, video ads, clean room solutions, and generative AI. You will leverage your understanding of the UK media, RM, and ad tech ecosystem within a dynamic scale-up environment.
What You Will Do
ROI and Revenue Delivery
- Set the standards for your team to execute strategic account plans with clear input goals, ad performance KPIs and revenue targets, driving advertiser satisfaction, upsells and continued growth of their investments.
- For Performance budgets, consult on structural integration and ease of use, e.g. via our offering within the Pacvue and Skai ecosystem.
- For Brand budgets, lead full-funnel solutions that address diverse brand objectives across retail media channels. Pioneer account strategies for non-endemic brands testing in retail media.
- Set up scaled approaches to monitor ROI performance and proactively drive renewals within the existing client base.
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- Develop expert-level knowledge of our solutions and capabilities, our competitive edge to other platforms, as well as practical objection handling. Co-lead the creation of sales enablement material and impactful case studies based on your experiences in the market.
- Maintain expert authority on full-funnel retail media solutions, data clean rooms, custom 1st-party audience targeting, and generative AI features.
- Stay ahead of industry trends in retail media, performance marketing and brand advertising.
- Establish foundational AM processes, operating playbooks, and best practices that raise the standard of client management across the organisation. Champion the strategic value and visibility of the Account Management function across internal leadership and retail partners.
- Support a culture of commercial accountability, continuous improvement, consultative rigor, and team development.
- Drive scale across participating retailers, enabled by common playbooks, sharing and reapplication, and frequent exchanges between team members.
Account Management Experience
- Minimum 8+ years in digital advertising account management, client success, or media planning with measurable revenue retention responsibility. Proven track record of exceeding retention quotas, managing renewals, and navigating complex corporate stakeholder environments.
- Demonstrated experience building and scaling account management teams, playbooks, and operational workflows.
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Retail Media Expertise
- Deep expertise in UK retail media networks, programmatic commerce, clean room technology, first-party data strategies, and full-funnel ad solutions.
- Track record of writing endemic and non-endemic go-to-market playbooks that drive brand engagement and commercial value.
- Proven ability to translate the retail media value proposition to Brand budgets and non-endemics.
- Experience working with RM agencies and client-direct.
- Strong relationships within the London RM ecosystem.
- Understanding of the UK retail landscape, major FMCG brand structures, and non-endemic buying behaviours.
- Exceptional client management expertise. Ability to think beyond this year’s revenue goals.
- Exceptional executive presentation, storytelling, and negotiation skills; ability to shift conversations from transactional presenting to high-value commercial consulting.
- Highly analytical approach to decision-making, reporting, and task innovation.
- Proven history of partnering effectively with technical product teams, retailer counterparts, and senior leadership.
- Understanding of Amazon Ads stack (Sponsored Ads, Amazon DSP, AMC).
- Familiarity with RM, commerce and programmatic platforms (Pacvue and Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop) and how they integrate with agency workflows and brand operations.
- Omnichannel grocery retail media experience, e.g. Tesco, Sainsbury's, Asda, Ocado, or Morrisons media networks.
- Background in grocery or FMCG go-to-market strategy. Experience with vertical-specific retail media (beauty, fashion, grocery)
- Experience working with non-endemic brands in performance marketing or e-commerce
Location
London-based at 16 Old Bailey offices, with hybrid working (spending three days in the office or at external meetings).
£150,000.00 per year
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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£150,000.00 per year
London-based at 16 Old Bailey offices, with hybrid working (spending three days in the office or at external meetings).
£150,000.00 per year
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
£150,000.00 per year
This description is the source posting as it read when we added it. We are not affiliated with Flywheel, so check their own site for the current details.
Where this offer sits in the market
Advertising accounts managers and creative directors (SOC 2494) · UK · ONS ASHE 2025 · basic pay · ~33k in sampleSOC 2494
- Offer £150,000
- Middle half £39,936–63,596
- Median £48,152
- Going rate £46,000
- Threshold £41,700
- New entrant £33,400–41,400
Even the bottom of this range, £150,000, beats the market's 75th percentile. Flywheel pays in the top quarter for this occupation.
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Does this job guarantee visa sponsorship?
Not necessarily. Flywheel holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 2494 going rate of £46,000. New-entrant and shortage discounts can lower it.