Social Planning & Effectiveness Manager
Possible
Sponsorship likelihood
This job is eligible only on a shortage list. Likely if it's SOC 2432
Not disclosed
Salary
Not disclosed by employer
£41,700
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 3554 is an eligible occupation, but we are only 45% sure that is the right code. Boots UK is a licensed sponsor, so if the code fits, the role should qualify. Check the occupation eligibility rules against what the job actually involves.
We pick the code from the advert's text, so it is our best guess, not the employer's. Each code it could be has its own likelihood:
- Possible 3554 (Advertising and marketing associate professionals) · 45% match
- Likely 2432 (Marketing and commercial managers) · 39% match
- Likely 2494 (Advertising accounts managers and creative directors) · 7% match
Ask Boots UK what the duties are.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 | £41,700 | £41,700 | £41,700 |
2432 Marketing and commercial managers Also possible | £35,000 | £40,000 | £45,100 | £50,100 |
2494 Advertising accounts managers and creative directors Also possible | £33,400 | £36,800 | £41,400 | £46,000 |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. How the Home Office picks the code
About the role
Shift pattern: Full-time, on-site
Recruitment Partner: [email protected]
What you'll be doing
As the Social Planning & Effectiveness Manager at Boots, you will lead the strategic direction of our social media initiatives, ensuring alignment with brand and commercial objectives. Your role will be pivotal in shaping our paid social content strategy and driving measurable business impact through effective planning and execution. Collaborating closely with cross-functional teams, you will enhance our social performance and contribute to the overall success of the Social, Content & Influencer function.
Key responsibilities
- Lead the annual, quarterly, and seasonal planning process for social media.
- Develop an insight-led social planning framework that translates business objectives into measurable outcomes.
- Oversee the paid social content strategy, ensuring it aligns with brand and commercial goals.
- Collaborate with the Social Media Manager to create compelling organic content.
- Establish clear social planning rhythms and frameworks for improved visibility and prioritisation.
- Drive measurement, reporting, and effectiveness across social channels, including influencers and editorial content.
- Analyse performance trends and audience behaviour to inform strategic recommendations.
- Foster strong relationships with Media, PR, and Brand Communications teams.
- Significant experience in social strategy and planning.
- Strong expertise in paid social content and creative effectiveness.
- Proven ability to translate brand objectives into measurable social strategies.
- Excellent analytical skills with experience in performance reporting.
- Deep understanding of marketing measurement and effectiveness methodologies.
- Strong communication and stakeholder influencing skills.
- Experience with econometrics and Marketing Mix Modelling (MMM).
- Familiarity with System1 research and brand tracking methodologies.
- Knowledge of creative testing and optimisation frameworks.
- Background in leading and developing teams in a marketing environment.
In this role, you will have the opportunity to shape Boots' social strategy and lead a talented team, paving the way for your career growth within the organisation. As you drive impactful social initiatives, you can explore pathways into senior leadership roles within the marketing function, contributing to the evolution of our brand and its presence in the market.
Rewards designed for you
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
A Bit About Us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s next?
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon.
Be brilliant with Boots.
This description is the source posting as it read when we added it. We are not affiliated with Boots UK, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
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About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. Boots UK holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.