Brand & Content Manager
Possible
Sponsorship likelihood
This job is eligible only on a shortage list
Pro only
Salary
Pro sees the advertised pay
£41,700
Going rate
Skilled Worker going rate
This role likely qualifies for a Skilled Worker visa
SOC 3554 (64% match) is an eligible occupation, with a going rate of £41,700, and ARBOR EDUCATION PARTNERS LIMITED is a licensed sponsor. That is our reading of the rules. Whether they issue a Certificate of Sponsorship is still their call.
This could also be SOC 2493 (Public relations professionals) or SOC 2432 (Marketing and commercial managers). We read the code off the advert, so it is our best guess, not the employer's.
New graduate or PhD holder? Pick one of the lower rates.
What each route needs for this job
| Occupation code | New entrant 70% of going rate | STEM PhD 80% of going rate | Relevant PhD 90% of going rate | Standard rate 100% of going rate |
|---|---|---|---|---|
3554 Advertising and marketing associate professionals Most likely code | £33,400 Clears | £41,700 Clears | £41,700 Clears | £41,700 Clears |
2493 Public relations professionals Also possible | £33,400 Clears | £33,400 Clears | £37,500 Clears | £41,700 Clears |
2432 Marketing and commercial managers Also possible | £35,000 Clears | £40,000 Clears | £45,100 Misses | £50,100 Misses |
We use the lowest threshold across the plausible codes. Likelihood is Possible at most when the pay clears only a lower rate, or only under a less likely code. A mark is for the top of the advertised pay. How the Home Office picks the code
About the role
Location: London, Hybrid - two days per week in the office
Salary: up to £45,000 per year
About us
At Arbor, we’re on a mission to transform the way schools work for the better.
We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.
Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.
About the role
As our Brand and Content Manager, you’ll be the engine behind the day-to-day content pipeline and brand channels for Arbor and the wider Arbor School Management Suite.
Working closely with product marketing, demand generation and commercial teams, you will turn complex customer insights and internal expertise into clear, compelling stories that build brand trust and drive demand. Whether you're publishing blog posts, designing quick-turn social assets, or scaling output with AI workflows, you will own the end-to-end production of content that lands with impact across all our owned channels.
Core responsibilities
Content & Thought Leadership
- Produce draft-to-publish content across our brands, including blogs, case studies, gated content, white papers, emails and social posts.
- Act as an expert writer and editor, translating customer interviews and internal knowledge into authoritative, credible copy.
Owned Channels & Brand Governance
- Own day-to-day web publishing across the Arbor suite websites, managing blog posts, landing page updates, and cross-business content requests.
- Run organic LinkedIn posting and engagement for our brands, while supporting key internal voices across the business.
- Execute group SEO and AI Engine Optimisation (AEO) workflows, tracking organic visibility and AI-referral growth.
- Seed content within the Arbor Community platform to deepen engagement with our user base.
- Protect and champion Arbor brand guidelines, keeping our asset libraries updated and flagging off-brand work.
- Support the delivery of print and event collateral, including supplier coordination.
Measurement, Reporting & Modern Ways of Working
- Track and report on gated content leads, webinar attendance, asset downloads, web sessions and AI-driven referrals.
- Embed AI-assisted workflows into your daily routine to compress production timelines and raise overall output quality.
- Oversee freelancer and agency support, managing briefs and maintaining strict quality control.
This description is the source posting as it read when we added it. We are not affiliated with ARBOR EDUCATION PARTNERS LIMITED, so check their own site for the current details.
Where this offer sits in the market
Advertising and marketing associate professionals (SOC 3554) · UK · ONS ASHE 2025 · basic pay · ~137k in sample- Middle half £27,404–40,404
- Median £32,760
- Going rate £41,700
- Threshold £41,700
- New entrant £33,400–37,530
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About sponsorship for this role
Does this job guarantee visa sponsorship?
Not necessarily. ARBOR EDUCATION PARTNERS LIMITED holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
The offer must clear both the general threshold and the SOC 3554 going rate of £41,700. New-entrant and shortage discounts can lower it.